Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 310
... portrayals of violence might make members of the audience insensitive or emotionally neutral to real acts of violence . Other important long - term effects were also discussed . They included 1. To the extent that mass media portrayals ...
... portrayals of violence might make members of the audience insensitive or emotionally neutral to real acts of violence . Other important long - term effects were also discussed . They included 1. To the extent that mass media portrayals ...
Halaman 361
... portrayal of health - related issues in TV programming . Few answers were available as to what kind of health portrayals were available to viewers and whether or not such messages were likely to encourage healthy or unhealthy lifestyles ...
... portrayal of health - related issues in TV programming . Few answers were available as to what kind of health portrayals were available to viewers and whether or not such messages were likely to encourage healthy or unhealthy lifestyles ...
Halaman 369
... portrayals affect white children's attitudes and reactions toward those depicted ? ( 2 ) Do the portrayals affect the self - images of minority children ? Research indicated that white children who had little or no interaction with ...
... portrayals affect white children's attitudes and reactions toward those depicted ? ( 2 ) Do the portrayals affect the self - images of minority children ? Research indicated that white children who had little or no interaction with ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women