Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 89
... played a minor role in the election . Some 15 to 25 percent of the respondents obtained political information from maga- zines . For those individuals , magazines did play a part in shaping their political views and decisions , along ...
... played a minor role in the election . Some 15 to 25 percent of the respondents obtained political information from maga- zines . For those individuals , magazines did play a part in shaping their political views and decisions , along ...
Halaman 191
... Played by People in the Flow of Mass Communication . It was with this research that the present chapter is principally concerned . The book was much more than simply a research report ; it was an effort to interpret the authors ...
... Played by People in the Flow of Mass Communication . It was with this research that the present chapter is principally concerned . The book was much more than simply a research report ; it was an effort to interpret the authors ...
Halaman 200
... played an even smaller role . But for selecting a motion picture , newspaper ads had a much greater effect than personal contacts . In the world of fashion , by contrast , personal influence played an especially powerful role , although ...
... played an even smaller role . But for selecting a motion picture , newspaper ads had a much greater effect than personal contacts . In the world of fashion , by contrast , personal influence played an especially powerful role , although ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women