Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 58
... Play Total percent Total number of cases Tuned in From the After the Beginning Beginning Total ( percent ) ( percent ) ... play to be a news broadcast . Analysis of the data revealed two main reasons such a misinterpretation came about ...
... Play Total percent Total number of cases Tuned in From the After the Beginning Beginning Total ( percent ) ( percent ) ... play to be a news broadcast . Analysis of the data revealed two main reasons such a misinterpretation came about ...
Halaman 59
... play or as a news report than was ignoring or misunderstanding the beginning of the show . Why Some Were Frightened and Some Were Not . In spite of the fact that many persons tuned in to the War of the Worlds broadcast late , certainly ...
... play or as a news report than was ignoring or misunderstanding the beginning of the show . Why Some Were Frightened and Some Were Not . In spite of the fact that many persons tuned in to the War of the Worlds broadcast late , certainly ...
Halaman 191
... Played by People in the Flow of Mass Communication . It was with this research that the present chapter is principally ... play an important role in the process of mass communication was an almost radical departure from earlier thinking ...
... Played by People in the Flow of Mass Communication . It was with this research that the present chapter is principally ... play an important role in the process of mass communication was an almost radical departure from earlier thinking ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women