Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 180
... persuasive communication will succeed in changing beliefs and attitudes ... communications to which he or she is constantly exposed . However , Hovland ... communications . " The authors concluded , in regard to the relation between ...
... persuasive communication will succeed in changing beliefs and attitudes ... communications to which he or she is constantly exposed . However , Hovland ... communications . " The authors concluded , in regard to the relation between ...
Halaman 181
... communications in a standard way . The subject had to read all three communications ; in addition , he had to present one of ... persuasive communications . The three groups were then compared with respect to personality characteristics ...
... communications in a standard way . The subject had to read all three communications ; in addition , he had to present one of ... persuasive communications . The three groups were then compared with respect to personality characteristics ...
Halaman 182
... persuasive communications . Moreover , socially withdrawn persons , those extremely indifferent toward others , were typically resistant to change . This was also true of persons displaying acute psychoneurotic symptoms - notably ...
... persuasive communications . Moreover , socially withdrawn persons , those extremely indifferent toward others , were typically resistant to change . This was also true of persons displaying acute psychoneurotic symptoms - notably ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women