Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 90
... personal influence would be particularly effective in helping shape people's decisions- in many cases , much more effective than persuasive information presented in more formal media . For example , personal influence from opinion ...
... personal influence would be particularly effective in helping shape people's decisions- in many cases , much more effective than persuasive information presented in more formal media . For example , personal influence from opinion ...
Halaman 199
... influence . The obvious problem with self - designation as a means of identifying and studying opinion leaders and their influence is that it views the process from only one ... PERSONAL INFLUENCE : THE TWO - STEP FLOW OF COMMUNICATION 199.
... influence . The obvious problem with self - designation as a means of identifying and studying opinion leaders and their influence is that it views the process from only one ... PERSONAL INFLUENCE : THE TWO - STEP FLOW OF COMMUNICATION 199.
Halaman 200
... personal contacts versus media advertising and salespeople . In the area of marketing , for example , personal contacts with opinion leaders were substantially more effective in ... PERSONAL INFLUENCE : THE TWO - STEP FLOW OF COMMUNICATION.
... personal contacts versus media advertising and salespeople . In the area of marketing , for example , personal contacts with opinion leaders were substantially more effective in ... PERSONAL INFLUENCE : THE TWO - STEP FLOW OF COMMUNICATION.
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women