Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 155
... percent ; high school , 28.9 percent ; and college , 37.1 percent ) . In other words , intellectual ability , as measured , was a significant indicator of the initial level of factual knowledge commanded by the men , even before they ...
... percent ; high school , 28.9 percent ; and college , 37.1 percent ) . In other words , intellectual ability , as measured , was a significant indicator of the initial level of factual knowledge commanded by the men , even before they ...
Halaman 307
... percent indicated that there was a reasonable amount , while only 4 percent thought that there was very little , with another 4 percent undecided . The Media Task Force concluded , on the basis of these data , that “ a majority of adult ...
... percent indicated that there was a reasonable amount , while only 4 percent thought that there was very little , with another 4 percent undecided . The Media Task Force concluded , on the basis of these data , that “ a majority of adult ...
Halaman 362
... percent of the total broadcast time.12 Most of these appearances were in entertainment programs or commercials . There were few informational programs dealing with health issues . In addition , 70 percent of the health information ...
... percent of the total broadcast time.12 Most of these appearances were in entertainment programs or commercials . There were few informational programs dealing with health issues . In addition , 70 percent of the health information ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women