Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 83
... patterns of influence of the mass - mediated campaign of political propaganda . These patterns describe the way in which mass - mediated information can play key roles in leading voters to form voting decisions , given their existing ...
... patterns of influence of the mass - mediated campaign of political propaganda . These patterns describe the way in which mass - mediated information can play key roles in leading voters to form voting decisions , given their existing ...
Halaman 117
... patterns had been identified in human populations . For example , by the 1920s , curves of this kind describing cumulative growth patterns over time had been noted by economists in studies of consumer demand and other economic data.3 ...
... patterns had been identified in human populations . For example , by the 1920s , curves of this kind describing cumulative growth patterns over time had been noted by economists in studies of consumer demand and other economic data.3 ...
Halaman 221
... Patterns of Message Distortion It should be emphasized that a major reason for choosing a simple six - word slogan with most words of one syllable was to minimize distortion as the message moved from person to person . One goal in ...
... Patterns of Message Distortion It should be emphasized that a major reason for choosing a simple six - word slogan with most words of one syllable was to minimize distortion as the message moved from person to person . One goal in ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women