Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 156
... opinion change was seen only among the men of higher educational attainment . The authors considered such changes “ informed opinion . ” On the other hand , the men of lower levels often changed their opinion position on the basis of a ...
... opinion change was seen only among the men of higher educational attainment . The authors considered such changes “ informed opinion . ” On the other hand , the men of lower levels often changed their opinion position on the basis of a ...
Halaman 157
... opinion change under study . The other was essentially the same persuasive message , but some points on the opposite ... change people's opinions through the use of persuasive communications is whether the effects achieved , if any ...
... opinion change under study . The other was essentially the same persuasive message , but some points on the opposite ... change people's opinions through the use of persuasive communications is whether the effects achieved , if any ...
Halaman 168
... Opinion and Attitude Change Hovland and his associates measured persuasion in terms of the amount of attitude and opinion change achieved . They viewed attitudes and opinions as intimately related yet analytically distinct . The term ...
... Opinion and Attitude Change Hovland and his associates measured persuasion in terms of the amount of attitude and opinion change achieved . They viewed attitudes and opinions as intimately related yet analytically distinct . The term ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women