Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
Dari dalam buku
Hasil 1-3 dari 12
Halaman 55
... no one anticipated that a panic would occur , and the delays in the research ... listeners were frightened while others were not . The Size of the Audience ... listeners - admittedly conservative . How Many Were Frightened . The AIPO ...
... no one anticipated that a panic would occur , and the delays in the research ... listeners were frightened while others were not . The Size of the Audience ... listeners - admittedly conservative . How Many Were Frightened . The AIPO ...
Halaman 105
... listeners are lower on this factor than nonlisteners . However , no final answer was provided by the data examined in these studies . Personality Characteristics A fourth research question Herzog addressed was to see if listeners ...
... listeners are lower on this factor than nonlisteners . However , no final answer was provided by the data examined in these studies . Personality Characteristics A fourth research question Herzog addressed was to see if listeners ...
Halaman 107
... no effort was made to contrast listeners and nonlisteners . It was a probe into the nature of the satisfactions that the listeners obtained from their experience and how they made use of information presented in the plays . This ...
... no effort was made to contrast listeners and nonlisteners . It was a probe into the nature of the satisfactions that the listeners obtained from their experience and how they made use of information presented in the plays . This ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
31 bagian lainnya tidak diperlihatkan
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women