Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
Dari dalam buku
Hasil 1-3 dari 58
Halaman 17
... newspapers and magazines became more widely read . In France , Gabriel Tarde had warned that newspapers were the cause of juvenile crime . Many conservative intellectuals warned that newspapers , with their great flow of stories about ...
... newspapers and magazines became more widely read . In France , Gabriel Tarde had warned that newspapers were the cause of juvenile crime . Many conservative intellectuals warned that newspapers , with their great flow of stories about ...
Halaman 88
... newspapers were still close to their all - time peak of popularity in American society . Only a decade earlier , Americans had subscribed to daily newspapers at near - record levels of 1.32 per household . In the highest year , 1910 ...
... newspapers were still close to their all - time peak of popularity in American society . Only a decade earlier , Americans had subscribed to daily newspapers at near - record levels of 1.32 per household . In the highest year , 1910 ...
Halaman 111
... newspapers in New York City . It began on June 30 , 1945 , and New Yorkers were deprived of their newspapers for a period of two weeks . The study focused on the question of " what missing the newspaper means . ” As it turned out , it ...
... newspapers in New York City . It began on June 30 , 1945 , and New Yorkers were deprived of their newspapers for a period of two weeks . The study focused on the question of " what missing the newspaper means . ” As it turned out , it ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
31 bagian lainnya tidak diperlihatkan
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women