Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 23
... motion pictures produced in the 1920s was not much different from the content of movies today . There was less bare skin , sex , and blood , but the themes were very similar . Edgar Dale , a well - known educator , made an exhaustive ...
... motion pictures produced in the 1920s was not much different from the content of movies today . There was less bare skin , sex , and blood , but the themes were very similar . Edgar Dale , a well - known educator , made an exhaustive ...
Halaman 25
... motion pictures and their potential influence on children , these figures caused considerable concern . What did these children see ? Again , a study by Dale provided clear answers.8 He reviewed , classified , and analyzed 1,500 films ...
... motion pictures and their potential influence on children , these figures caused considerable concern . What did these children see ? Again , a study by Dale provided clear answers.8 He reviewed , classified , and analyzed 1,500 films ...
Halaman 42
... Motion Pictures ( New York : Macmillan , 1935 ) , pp . 71-72 . 5. Edgar Dale . The Content of Motion Pictures ( New York : Macmillan , 1935 ) , p . 8 . 6. W. W. Charters , Motion Pictures and Youth : A Summary ( New York : Macmillan ...
... Motion Pictures ( New York : Macmillan , 1935 ) , pp . 71-72 . 5. Edgar Dale . The Content of Motion Pictures ( New York : Macmillan , 1935 ) , p . 8 . 6. W. W. Charters , Motion Pictures and Youth : A Summary ( New York : Macmillan ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women