Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
Dari dalam buku
Hasil 1-3 dari 79
Halaman viii
... Milestones in Mass Communication Research takes quite a different approach to this history of mass communication research . A distinctive aspect of this text is that it organizes the history of our field by " milestones . " What is a ...
... Milestones in Mass Communication Research takes quite a different approach to this history of mass communication research . A distinctive aspect of this text is that it organizes the history of our field by " milestones . " What is a ...
Halaman ix
... milestone studies of media effects are empirical , quantitative social science investigations , carried out in the mainline academic tradition of North American functionalist theory . These 14 soundings in the academic river of mass ...
... milestone studies of media effects are empirical , quantitative social science investigations , carried out in the mainline academic tradition of North American functionalist theory . These 14 soundings in the academic river of mass ...
Halaman 380
... milestone studies have made very clear contributions . However , we must ask whether those theories remain applicable to contemporary society and our modern media system . Finally , a very different set of issues related to the milestone ...
... milestone studies have made very clear contributions . However , we must ask whether those theories remain applicable to contemporary society and our modern media system . Finally , a very different set of issues related to the milestone ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
31 bagian lainnya tidak diperlihatkan
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women