Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 88
... medium of the future in politics , and that even in 1940 it was more meaningful than print in the campaign because the audiences could hear the speeches of the candidates and get a feeling for their personal qualities far more than ...
... medium of the future in politics , and that even in 1940 it was more meaningful than print in the campaign because the audiences could hear the speeches of the candidates and get a feeling for their personal qualities far more than ...
Halaman 218
... medium of communication . In spite of their simplicity , then , leaflets can be a significant medium under certain circumstances . The use of leaflets in Project Revere was in the context of civilian popula- tions and their role in ...
... medium of communication . In spite of their simplicity , then , leaflets can be a significant medium under certain circumstances . The use of leaflets in Project Revere was in the context of civilian popula- tions and their role in ...
Halaman 224
... medium to a secondary audience ) , then several implications follow . Those people who are informed by others , as opposed to those who receive direct exposure to the medium , are likely to be poorly informed indeed . The farther they ...
... medium to a secondary audience ) , then several implications follow . Those people who are informed by others , as opposed to those who receive direct exposure to the medium , are likely to be poorly informed indeed . The farther they ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women