Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 30
... mean was 5.50 . Statistically , a difference of 1.22 is 17.5 times its probable error . In short , there was a ... mean score of 7.46 . The mean after the film had shifted to 5.93 , a more negative position . A different of 1.48 is 25.5 ...
... mean was 5.50 . Statistically , a difference of 1.22 is 17.5 times its probable error . In short , there was a ... mean score of 7.46 . The mean after the film had shifted to 5.93 , a more negative position . A different of 1.48 is 25.5 ...
Halaman 95
... means in the lives of listeners . " 3 Within that framework , Lazarsfeld and his associates not only designed and conducted their own studies but also set out to collect work done in the industry , and by scholars in other universities ...
... means in the lives of listeners . " 3 Within that framework , Lazarsfeld and his associates not only designed and conducted their own studies but also set out to collect work done in the industry , and by scholars in other universities ...
Halaman 234
... means . When leaflets were relatively abundant , on the other hand , that proportion dropped and more people learned by direct contact with a leaflet . For example , among those classified as " knowers " of the message in those four ...
... means . When leaflets were relatively abundant , on the other hand , that proportion dropped and more people learned by direct contact with a leaflet . For example , among those classified as " knowers " of the message in those four ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women