Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman viii
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. psychologists , and educational researchers around 1930. About half of the 14 milestones in this book were conducted prior to 1960 ... OF MASS COMMUNICATION RESEARCH The 60 viii FOREWORD.
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. psychologists , and educational researchers around 1930. About half of the 14 milestones in this book were conducted prior to 1960 ... OF MASS COMMUNICATION RESEARCH The 60 viii FOREWORD.
Halaman x
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. THE MILESTONES OF MASS COMMUNICATION RESEARCH Most of the milestones chapters in this book have appeared in the two previous editions of Milestones in Mass Communication Research but ...
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. THE MILESTONES OF MASS COMMUNICATION RESEARCH Most of the milestones chapters in this book have appeared in the two previous editions of Milestones in Mass Communication Research but ...
Halaman 309
... of the Media Task Force was not particularly surprising . They found that TV portrayals of violence were “ one major contributory factor which must be considered in attempts to explain the many forms of violent behavior that mark ...
... of the Media Task Force was not particularly surprising . They found that TV portrayals of violence were “ one major contributory factor which must be considered in attempts to explain the many forms of violent behavior that mark ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women