Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman viii
... communication . These early studies of mass communication were conducted by sociologists , social psychologists , and political scientists , and formed the intellectual basis for later ... MASS COMMUNICATION RESEARCH The 60 viii FOREWORD.
... communication . These early studies of mass communication were conducted by sociologists , social psychologists , and political scientists , and formed the intellectual basis for later ... MASS COMMUNICATION RESEARCH The 60 viii FOREWORD.
Halaman ix
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. ADVANCES IN THE EPISTEMOLOGY OF MASS COMMUNICATION RESEARCH The 60 - year era spanned by the ... study . THE MILESTONES OF MASS COMMUNICATION RESEARCH Most of the milestones FOREWORD ix.
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. ADVANCES IN THE EPISTEMOLOGY OF MASS COMMUNICATION RESEARCH The 60 - year era spanned by the ... study . THE MILESTONES OF MASS COMMUNICATION RESEARCH Most of the milestones FOREWORD ix.
Halaman 5
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. Research on mass communication has been particularly unsystematic . It has never been a ... RESEARCH AS A BASIS FOR UNDERSTANDING MASS COMMUNICATION 5 Conceptualizing Mass Society.
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. Research on mass communication has been particularly unsystematic . It has never been a ... RESEARCH AS A BASIS FOR UNDERSTANDING MASS COMMUNICATION 5 Conceptualizing Mass Society.
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women