Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 24
... major effort to bring such perspectives , strategies , and techniques to bear on the influence of a major medium on a specific category of people . In the section that follows , we present a brief summary of the individual studies ...
... major effort to bring such perspectives , strategies , and techniques to bear on the influence of a major medium on a specific category of people . In the section that follows , we present a brief summary of the individual studies ...
Halaman 144
... major issues , which define broadly the kinds of effects that the makers of the film hoped to achieve . These effects concern the following questions : 1. Was the film effective in improving factual knowledge about military events ? 2 ...
... major issues , which define broadly the kinds of effects that the makers of the film hoped to achieve . These effects concern the following questions : 1. Was the film effective in improving factual knowledge about military events ? 2 ...
Halaman 269
... major ” or “ minor ” report in these media on some aspect of the campaign . For television , a major story had to be one of at least 45 seconds or more in length , or one of the three lead stories in a particular broadcast . A major ...
... major ” or “ minor ” report in these media on some aspect of the campaign . For television , a major story had to be one of at least 45 seconds or more in length , or one of the three lead stories in a particular broadcast . A major ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women