Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 399
... theory that people who make up the mass society are very diverse in their psychological makeup and in their ... magic bullet theory , none has been made obsolete by changes in media or society . A brief review of a number of such ...
... theory that people who make up the mass society are very diverse in their psychological makeup and in their ... magic bullet theory , none has been made obsolete by changes in media or society . A brief review of a number of such ...
Halaman 400
... theory led people to believe that those who controlled the media could control the public . Thus , the magic bullet theory implied that the media have direct , immediate , and powerful effects of a uniform nature on those who pay ...
... theory led people to believe that those who controlled the media could control the public . Thus , the magic bullet theory implied that the media have direct , immediate , and powerful effects of a uniform nature on those who pay ...
Halaman 409
... magic bullet theory , 13-14 Mass society changes that affected traditional , 6-11 contemporary society as , 11-12 industrialization and impact on , 6-8 , 115-116 modernization and impact on , 10-11 urbanization and impact on , 8-10 use ...
... magic bullet theory , 13-14 Mass society changes that affected traditional , 6-11 contemporary society as , 11-12 industrialization and impact on , 6-8 , 115-116 modernization and impact on , 10-11 urbanization and impact on , 8-10 use ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women