Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 104
... listeners to the daytime serials . Because the differences are all statistically significant , Herzog concluded that serial listeners participated less in public affairs , as indicated by voting in the election . An additional ...
... listeners to the daytime serials . Because the differences are all statistically significant , Herzog concluded that serial listeners participated less in public affairs , as indicated by voting in the election . An additional ...
Halaman 106
... listeners use their radios as a source from which to get information about politics to a greater degree than nonlisteners ? One of the sharpest contrasts between listeners and nonlisteners turned out to be in their uses of radio in both ...
... listeners use their radios as a source from which to get information about politics to a greater degree than nonlisteners ? One of the sharpest contrasts between listeners and nonlisteners turned out to be in their uses of radio in both ...
Halaman 110
... listeners understood the solutions they had derived or whether following them would actually help or make things worse . Finally , Herzog raised the question as to whether those who wrote the scripts for the stories understood the ...
... listeners understood the solutions they had derived or whether following them would actually help or make things worse . Finally , Herzog raised the question as to whether those who wrote the scripts for the stories understood the ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women