Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 252
... learning from television was incidental learning . Such learning was defined as " learning that takes place when a viewer goes to television for entertainment and stores up certain items of information without seeking them . " 1o In ...
... learning from television was incidental learning . Such learning was defined as " learning that takes place when a viewer goes to television for entertainment and stores up certain items of information without seeking them . " 1o In ...
Halaman 322
... Learning . Virtually all social scientists have acknowledged that attitudes , values , and behavior of any individual may be developed , at least in part , through observational learning . Research studies have shown that simple ...
... Learning . Virtually all social scientists have acknowledged that attitudes , values , and behavior of any individual may be developed , at least in part , through observational learning . Research studies have shown that simple ...
Halaman 354
... learning and attitude change induced by TV violence contributed to the positive relationship . Meanwhile , the concept of arousal remained an attractive possibility . Finally , the available data convincingly contradicted the catharsis ...
... learning and attitude change induced by TV violence contributed to the positive relationship . Meanwhile , the concept of arousal remained an attractive possibility . Finally , the available data convincingly contradicted the catharsis ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women