Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 218
... leaflets delivered by any means possible can provide a last - resort medium of communication . In spite of their simplicity , then , leaflets can be a significant medium under certain circumstances . The use of leaflets in Project ...
... leaflets delivered by any means possible can provide a last - resort medium of communication . In spite of their simplicity , then , leaflets can be a significant medium under certain circumstances . The use of leaflets in Project ...
Halaman 231
... leaflets like this could be dropped from airplanes to give official instructions . You are part of this scien- tific test to find out how effective leaflets are for spreading vital infor- mation to everyone . The reverse side of the leaflet ...
... leaflets like this could be dropped from airplanes to give official instructions . You are part of this scien- tific test to find out how effective leaflets are for spreading vital infor- mation to everyone . The reverse side of the leaflet ...
Halaman 234
... leaflet . For example , among those classified as " knowers " of the message in those four communities with lowest ratios of leaflets per person , 62.9 percent learned by social means . In the four communities with the highest leaflet ...
... leaflet . For example , among those classified as " knowers " of the message in those four communities with lowest ratios of leaflets per person , 62.9 percent learned by social means . In the four communities with the highest leaflet ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women