Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 79
... issues confronting their nation , even during a presidential election when the issues are receiving heavy attention in the campaign . However , thinking about the issues does make a difference in voting intentions and behavior . Those ...
... issues confronting their nation , even during a presidential election when the issues are receiving heavy attention in the campaign . However , thinking about the issues does make a difference in voting intentions and behavior . Those ...
Halaman 271
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. of the political issues and voter perceptions of the significance of those issues . Thus , it was of a larger scale than the 1968 Chapel Hill study , but its central focus remained ...
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. of the political issues and voter perceptions of the significance of those issues . Thus , it was of a larger scale than the 1968 Chapel Hill study , but its central focus remained ...
Halaman 279
... issues that were discussed by the candidates during the campaign . The big issue was Vietnam . The war was constantly in the news during the entire campaign period . As in every election , the economy was important to the voters . A ...
... issues that were discussed by the candidates during the campaign . The big issue was Vietnam . The war was constantly in the news during the entire campaign period . As in every election , the economy was important to the voters . A ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women