Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 2
... investigation have been based on a model of inquiry adopted from classical physical science . That perspective focuses on empirical evidence - observations made with the senses and analyzed within an objective numerical and probability ...
... investigation have been based on a model of inquiry adopted from classical physical science . That perspective focuses on empirical evidence - observations made with the senses and analyzed within an objective numerical and probability ...
Halaman 24
... investigations , known as the Payne Fund studies , were conducted over a three - year period from 1929 to 1932. They were ... investigation today . It was these studies that provided a matrix of findings from which simple theoretical ...
... investigations , known as the Payne Fund studies , were conducted over a three - year period from 1929 to 1932. They were ... investigation today . It was these studies that provided a matrix of findings from which simple theoretical ...
Halaman 53
... investigation were provided through a special grant from the General Education Board . Although the scope of the investigation was limited in many ways , and the research had a number of methodological problems , the study became one of ...
... investigation were provided through a special grant from the General Education Board . Although the scope of the investigation was limited in many ways , and the research had a number of methodological problems , the study became one of ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women