Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 54
... interviewed to provide a basis for comparison . The interviews were limited to the New Jersey vicinity ( Princeton's locale ) for two reasons : ( 1 ) funds were limited and ( 2 ) the researchers wanted to ensure that there was proper ...
... interviewed to provide a basis for comparison . The interviews were limited to the New Jersey vicinity ( Princeton's locale ) for two reasons : ( 1 ) funds were limited and ( 2 ) the researchers wanted to ensure that there was proper ...
Halaman 75
... interviews between May and November . Three other panels of 600 each were interviewed as controls in July , August , and October , respectively . The final interview with the main panel was just after the election in November . As it ...
... interviews between May and November . Three other panels of 600 each were interviewed as controls in July , August , and October , respectively . The final interview with the main panel was just after the election in November . As it ...
Halaman 107
... interviews . This project was completed as a preliminary to the larger Iowa cross - sectional study . The second used data drawn from the quantitative Iowa survey , which had included questions on how respondents used information from ...
... interviews . This project was completed as a preliminary to the larger Iowa cross - sectional study . The second used data drawn from the quantitative Iowa survey , which had included questions on how respondents used information from ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women