Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
Dari dalam buku
Hasil 1-3 dari 35
Halaman 132
... interpersonal communications , the Ryan and Gross study parallels what was independently found by Lazarsfeld and his associates in the discovery of the two - step flow process in the very different setting of The People's Choice ...
... interpersonal communications , the Ryan and Gross study parallels what was independently found by Lazarsfeld and his associates in the discovery of the two - step flow process in the very different setting of The People's Choice ...
Halaman 221
... interpersonal networks were reconstructed . ( There were 64 two - stage networks ; 18 with three stages ; 5 with four stages ; 2 with five stages ; and finally , 1 complex network involving 18 people and six stages . ) These networks ...
... interpersonal networks were reconstructed . ( There were 64 two - stage networks ; 18 with three stages ; 5 with four stages ; 2 with five stages ; and finally , 1 complex network involving 18 people and six stages . ) These networks ...
Halaman 287
... interpersonal communication about politics during the campaign . 6. Increasing media exposure and involvement in interpersonal communication leads to a rising need for information and orientation regarding politics during a campaign ...
... interpersonal communication about politics during the campaign . 6. Increasing media exposure and involvement in interpersonal communication leads to a rising need for information and orientation regarding politics during a campaign ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
31 bagian lainnya tidak diperlihatkan
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women