Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 80
... interest in the election had to be stimulated sufficiently so that they would attend . Not everyone was equally interested at the outset . In fact , interest in the election was a function of a number of variables . Variables Related to ...
... interest in the election had to be stimulated sufficiently so that they would attend . Not everyone was equally interested at the outset . In fact , interest in the election was a function of a number of variables . Variables Related to ...
Halaman 83
... interest . We showed earlier that interest was a key variable in reaching a decision to vote . Thus , a rising level of propaganda gets attention and begins to increase interest . 2. Increased interest brings increased exposure . This ...
... interest . We showed earlier that interest was a key variable in reaching a decision to vote . Thus , a rising level of propaganda gets attention and begins to increase interest . 2. Increased interest brings increased exposure . This ...
Halaman 104
... interest in public affairs was made by comparing women from the Ohio study in terms of their expressed “ interest ” in the presidential election . Here , the results seem to contradict those obtained from the comparison of nonvoters ...
... interest in public affairs was made by comparing women from the Ohio study in terms of their expressed “ interest ” in the presidential election . Here , the results seem to contradict those obtained from the comparison of nonvoters ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women