Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 128
... individual or other unit of adoption . " 15 This definition has significant advantages . For one thing , it makes the perception of the individual the key to what constitutes an innovation . That is , it does not matter whether or not ...
... individual or other unit of adoption . " 15 This definition has significant advantages . For one thing , it makes the perception of the individual the key to what constitutes an innovation . That is , it does not matter whether or not ...
Halaman 129
... individual is aware of the innovation , his or her interest may be aroused . If not , the process ends with this second stage . But if interest has been aroused , mass communications as well as interpersonal contacts may play a critical ...
... individual is aware of the innovation , his or her interest may be aroused . If not , the process ends with this second stage . But if interest has been aroused , mass communications as well as interpersonal contacts may play a critical ...
Halaman 180
... individual members of the audience . Thus , taking account of personality characteristics should improve predictions concerning the way in which a given type of audience ( or a given individual within the audience ) will respond ...
... individual members of the audience . Thus , taking account of personality characteristics should improve predictions concerning the way in which a given type of audience ( or a given individual within the audience ) will respond ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women