Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman x
... important theoretical perspective , uses and gratifications , that began in the 1930s and 1940s with studies of daytime ( radio ) soap operas . Chapter 6 analyzes research on the diffusion of innovations , a research front that began ...
... important theoretical perspective , uses and gratifications , that began in the 1930s and 1940s with studies of daytime ( radio ) soap operas . Chapter 6 analyzes research on the diffusion of innovations , a research front that began ...
Halaman 122
... important agricultural innovation . THE DIFFUSION OF HYBRID SEED CORN IN TWO IOWA COMMUNITIES One of the most important innovations in agricultural technology during the years preceding World War II was the development of hybrid seed ...
... important agricultural innovation . THE DIFFUSION OF HYBRID SEED CORN IN TWO IOWA COMMUNITIES One of the most important innovations in agricultural technology during the years preceding World War II was the development of hybrid seed ...
Halaman 192
... important . The two- step flow concept presumed a movement of information through interpersonal networks , from the media to people and from there to other people , rather than directly from media to mass . It seemed to follow , then ...
... important . The two- step flow concept presumed a movement of information through interpersonal networks , from the media to people and from there to other people , rather than directly from media to mass . It seemed to follow , then ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women