Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 227
... hypothesis into a statement of greater precision . Formalizing the Hypothesis . In the discussion below , the manner in which the formalized diminishing returns hypothesis was derived in equation form is explained . For the reader who ...
... hypothesis into a statement of greater precision . Formalizing the Hypothesis . In the discussion below , the manner in which the formalized diminishing returns hypothesis was derived in equation form is explained . For the reader who ...
Halaman 267
... hypothesis from anthropology was grounded on the fact that the languages used by different societies had great differences in structure . Those differences led the people who used them to see , interpret , and understand both the ...
... hypothesis from anthropology was grounded on the fact that the languages used by different societies had great differences in structure . Those differences led the people who used them to see , interpret , and understand both the ...
Halaman 278
... hypothesis that makes it attractive as a research topic is that the independent and dependent variables stated in the hypothesis itself can be measured . This is not always the case when studying the communication systems that result in ...
... hypothesis that makes it attractive as a research topic is that the independent and dependent variables stated in the hypothesis itself can be measured . This is not always the case when studying the communication systems that result in ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women