Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 122
... HYBRID SEED CORN IN TWO IOWA COMMUNITIES One of the most important innovations in agricultural technology during the years preceding World War II was the development of hybrid seed corn . The term hybrid refers to the offspring of any ...
... HYBRID SEED CORN IN TWO IOWA COMMUNITIES One of the most important innovations in agricultural technology during the years preceding World War II was the development of hybrid seed corn . The term hybrid refers to the offspring of any ...
Halaman 124
... hybrid seed became available . Thus , each respondent in the sample had been able to adopt the new seed as an innovation . Gross interviewed each of these respondents . Data were gathered as to when they had begun their first use of hybrid ...
... hybrid seed became available . Thus , each respondent in the sample had been able to adopt the new seed as an innovation . Gross interviewed each of these respondents . Data were gathered as to when they had begun their first use of hybrid ...
Halaman 125
... hybrid seed corn and the point at which he actually began to plant it . In fact , there was a modal time lag of between five and six years between first hearing of the innovation and ... HYBRID SEED CORN : THE ADOPTION OF INNOVATION 125.
... hybrid seed corn and the point at which he actually began to plant it . In fact , there was a modal time lag of between five and six years between first hearing of the innovation and ... HYBRID SEED CORN : THE ADOPTION OF INNOVATION 125.
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women