Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 55
... findings many have limitations , they give us insight into and understanding of the reasons why a radio broadcast caused more than a million people to panic . The Findings The findings have several dimensions . As we noted earlier , the ...
... findings many have limitations , they give us insight into and understanding of the reasons why a radio broadcast caused more than a million people to panic . The Findings The findings have several dimensions . As we noted earlier , the ...
Halaman 146
... findings . Their significance to mass communication theory will be made clear . There were many additional issues ... findings of these additional studies need not be presented in detail because they parallel on almost every point those ...
... findings . Their significance to mass communication theory will be made clear . There were many additional issues ... findings of these additional studies need not be presented in detail because they parallel on almost every point those ...
Halaman 274
... Findings The objectives of the Charlotte study have already been set forth in summary . That overview provides a convenient framework for discussing the results that emerged from the research findings . The presentation of those findings ...
... Findings The objectives of the Charlotte study have already been set forth in summary . That overview provides a convenient framework for discussing the results that emerged from the research findings . The presentation of those findings ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women