Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 122
... factors in the adoption of an important agricultural innovation . THE DIFFUSION OF HYBRID SEED CORN IN TWO IOWA COMMUNITIES One of the most important innovations in agricultural technology during the years preceding World War II was the ...
... factors in the adoption of an important agricultural innovation . THE DIFFUSION OF HYBRID SEED CORN IN TWO IOWA COMMUNITIES One of the most important innovations in agricultural technology during the years preceding World War II was the ...
Halaman 180
... factors : intellectual abilities and " motive factors . " Intellectual abilities are significant because they determine the way an individual attends to , interprets , and assimilates the many communications to which he or she is ...
... factors : intellectual abilities and " motive factors . " Intellectual abilities are significant because they determine the way an individual attends to , interprets , and assimilates the many communications to which he or she is ...
Halaman 284
... factors - perceived relevance and degree of uncertainty - were incorporated into a concept that McCombs and his associates called need for orientation . Need for orientation , then , is a personality factor that presumably leads an ...
... factors - perceived relevance and degree of uncertainty - were incorporated into a concept that McCombs and his associates called need for orientation . Need for orientation , then , is a personality factor that presumably leads an ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women