Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 86
... exposure to the media , or whether attention to the campaign was concentrated among a few . And , if the latter were the case , who were they , and what did the exposure do to them ? Yet , in retrospect , their study did test the magic ...
... exposure to the media , or whether attention to the campaign was concentrated among a few . And , if the latter were the case , who were they , and what did the exposure do to them ? Yet , in retrospect , their study did test the magic ...
Halaman 89
... exposure to political communications , they mentioned discussions about politics with friends , relatives , or acquaintances much more frequently than exposure to radio or print . Face - to - face discussions were a more important ...
... exposure to political communications , they mentioned discussions about politics with friends , relatives , or acquaintances much more frequently than exposure to radio or print . Face - to - face discussions were a more important ...
Halaman 329
... exposure and aggressiveness , but this is not the case . What about the third alternative ? Is this relation between exposure to violence and aggressiveness due to some third set of conditions that affects both preference and exposure ...
... exposure and aggressiveness , but this is not the case . What about the third alternative ? Is this relation between exposure to violence and aggressiveness due to some third set of conditions that affects both preference and exposure ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women