Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 142
... Experimental Procedures . The research was organized around ( 1 ) the use of an experimental group of subjects that actually saw the film and a control group of very similar subjects who did not see the film and ( 2 ) the administration ...
... Experimental Procedures . The research was organized around ( 1 ) the use of an experimental group of subjects that actually saw the film and a control group of very similar subjects who did not see the film and ( 2 ) the administration ...
Halaman 167
... experimental settings . For one , most of the researchers had backgrounds in experimental psychology . They were therefore familiar with , and had confidence in , experimental methods . More importantly , the researchers were searching ...
... experimental settings . For one , most of the researchers had backgrounds in experimental psychology . They were therefore familiar with , and had confidence in , experimental methods . More importantly , the researchers were searching ...
Halaman 352
... experimental and control groups . The children in the experimental group were exposed over the next two years to two treatments designed to mitigate the effects of TV violence . The first treatment was begun at the start of the second ...
... experimental and control groups . The children in the experimental group were exposed over the next two years to two treatments designed to mitigate the effects of TV violence . The first treatment was begun at the start of the second ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women