Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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... experiment followed the general strategy outlined earlier . The numbers of subjects ranged from 133 in a study of attitudes toward Germans to 522 in an investigation of attitudes toward the punishment of criminals . Because of the ...
... experiment followed the general strategy outlined earlier . The numbers of subjects ranged from 133 in a study of attitudes toward Germans to 522 in an investigation of attitudes toward the punishment of criminals . Because of the ...
Halaman 224
... experiment told the researchers of Project Revere was that the firsthand contact with the medium itself is essential in achieving accurate communication . It was for this reason that further experiments were deemed necessary to find the ...
... experiment told the researchers of Project Revere was that the firsthand contact with the medium itself is essential in achieving accurate communication . It was for this reason that further experiments were deemed necessary to find the ...
Halaman 408
... experiment , 221-224 pilot study to test the diminishing returns idea , 226-227 repetition experiment , 224-235 stimulus intensity versus response , 225-230 summary of , 387-388 Lefkowitz , Monroe , 328-329 Leveling , message distortion ...
... experiment , 221-224 pilot study to test the diminishing returns idea , 226-227 repetition experiment , 224-235 stimulus intensity versus response , 225-230 summary of , 387-388 Lefkowitz , Monroe , 328-329 Leveling , message distortion ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women