Milestones in Mass Communication Research: Media EffectsMilestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
Dari dalam buku
Hasil 1-3 dari 80
Halaman 169
Thus, a highly complex campaign speech on the budget deficit, for example, may
be totally ineffective in persuading the economic novice to vote for or against a
particular candidate. Finally, a person must decide to accept the communication ...
Thus, a highly complex campaign speech on the budget deficit, for example, may
be totally ineffective in persuading the economic novice to vote for or against a
particular candidate. Finally, a person must decide to accept the communication ...
Halaman 170
Government agencies, for example, take great pains to have their statements to
Congress presented by the most acceptable advocate. Even backyard gossips
liberally sprinkle the names of respectable sources throughout their rumors.
Government agencies, for example, take great pains to have their statements to
Congress presented by the most acceptable advocate. Even backyard gossips
liberally sprinkle the names of respectable sources throughout their rumors.
Halaman 257
Typical examples are: "Don't undervalue your real friends"; "What comes easy,
goes easy"; "Don't always believe what you hear." What kind of variety was there
for the child to choose from? About 22 percent of the time a child could have ...
Typical examples are: "Don't undervalue your real friends"; "What comes easy,
goes easy"; "Don't always believe what you hear." What kind of variety was there
for the child to choose from? About 22 percent of the time a child could have ...
Apa yang dikatakan orang - Tulis resensi
Kami tak menemukan resensi di tempat biasanya.
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
31 bagian lainnya tidak diperlihatkan
Edisi yang lain - Lihat semua
Milestones in mass communication research: media effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in mass communication research: media effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adult agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women