Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 169
... example , you may notice only a fraction of the persuasive messages that you pass . Lacking your attention , the attempted persuasion will not be successful . But even when an appeal is noticed , it might not be effective . The second ...
... example , you may notice only a fraction of the persuasive messages that you pass . Lacking your attention , the attempted persuasion will not be successful . But even when an appeal is noticed , it might not be effective . The second ...
Halaman 170
... example , have you heard “ it came from a good source " attached to a rumor ? Hovland and his associates were ... example , previous research had found that the credibility of an advertisement appears to be related to some extent to the ...
... example , have you heard “ it came from a good source " attached to a rumor ? Hovland and his associates were ... example , previous research had found that the credibility of an advertisement appears to be related to some extent to the ...
Halaman 322
... example , children's observations of others in films , or on television , have been shown to produce an impressive level of learning of unfamiliar behavior , an increase in willingness among children to aid others and to share with ...
... example , children's observations of others in films , or on television , have been shown to produce an impressive level of learning of unfamiliar behavior , an increase in willingness among children to aid others and to share with ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women