Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman ix
... mass relation for stellar evolution with mass loss 339 A. HARPAZ and A. KOVETZ : Formation of a planetary nebula by continuous mass loss 345 S. KWOK : Effects of mass loss on the formation of planetary nebulae L.A. WILLSON : Miras , mass ...
... mass relation for stellar evolution with mass loss 339 A. HARPAZ and A. KOVETZ : Formation of a planetary nebula by continuous mass loss 345 S. KWOK : Effects of mass loss on the formation of planetary nebulae L.A. WILLSON : Miras , mass ...
Halaman 21
... influence from the mass media (McGuire, 1986). As Klapper (1961, p. 8) put it when he summarized what was then known about mass media effects: Mass communication ordinarily does not serve as a necessary and sufficient cause of audience ...
... influence from the mass media (McGuire, 1986). As Klapper (1961, p. 8) put it when he summarized what was then known about mass media effects: Mass communication ordinarily does not serve as a necessary and sufficient cause of audience ...
Halaman 112
... effect” from the perspective of the medium itself, and “function” from the perspective of the society or the viewer. Many differences come from different angles. In mass communication activities or communication research, it is ...
... effect” from the perspective of the medium itself, and “function” from the perspective of the society or the viewer. Many differences come from different angles. In mass communication activities or communication research, it is ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women