Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 2
... effects of mass communica- tion . Some of the milestones are groups of related studies ; others are single projects . HOW THE MILESTONES WERE SELECTED How were the specific studies included in the book selected ? The first criterion was ...
... effects of mass communica- tion . Some of the milestones are groups of related studies ; others are single projects . HOW THE MILESTONES WERE SELECTED How were the specific studies included in the book selected ? The first criterion was ...
Halaman 5
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. Research on mass communication has been particularly unsystematic . It has never been a precisely defined field , and those who have studied the media in the past have come from ...
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. Research on mass communication has been particularly unsystematic . It has never been a precisely defined field , and those who have studied the media in the past have come from ...
Halaman 18
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. services were creating ... mass media seemed an obvious and visible cause , with the new moving ... mass communication begin . That is , people were concerned about the problem of ...
Media Effects Shearon Lowery, Melvin Lawrence DeFleur. services were creating ... mass media seemed an obvious and visible cause , with the new moving ... mass communication begin . That is , people were concerned about the problem of ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women