Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 100
... educational attainment . That is , those higher in income were generally better educated and therefore less likely to be regular listeners . The same relationships between listening , education , and income were studied with the use of ...
... educational attainment . That is , those higher in income were generally better educated and therefore less likely to be regular listeners . The same relationships between listening , education , and income were studied with the use of ...
Halaman 155
... Educational attainment was also , logically enough , highly correlated with AGCT scores . For this reason , the researchers felt confident that they could categorize the men in terms of simple classifications of educational attainment ...
... Educational attainment was also , logically enough , highly correlated with AGCT scores . For this reason , the researchers felt confident that they could categorize the men in terms of simple classifications of educational attainment ...
Halaman 156
... educational level did not regard as particularly valid . Implications . Increased educational attainment led to increased levels of initial knowledge . However , it also led to learning more factual material from the film . On opinion ...
... educational level did not regard as particularly valid . Implications . Increased educational attainment led to increased levels of initial knowledge . However , it also led to learning more factual material from the film . On opinion ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women