Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 4
... earlier studies were obviously characterized by many methodological shortcomings . They were completed at times when the techniques and requirements of research on human behavior , including communi- cation , were not as fully developed ...
... earlier studies were obviously characterized by many methodological shortcomings . They were completed at times when the techniques and requirements of research on human behavior , including communi- cation , were not as fully developed ...
Halaman 210
... Earlier research had concentrated on individual differences characterizing the people who made up the audiences for mass communication and how those differences shaped their psychological and overt responses to the media . A little ...
... Earlier research had concentrated on individual differences characterizing the people who made up the audiences for mass communication and how those differences shaped their psychological and overt responses to the media . A little ...
Halaman 275
... earlier , they did not confirm the existence of powerful effects . Thus , there was a transition from a belief in all - powerful media to one of minimal con- sequences . This interpretation of media effects was well entrenched by the ...
... earlier , they did not confirm the existence of powerful effects . Thus , there was a transition from a belief in all - powerful media to one of minimal con- sequences . This interpretation of media effects was well entrenched by the ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women