Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 5
... developed their research efforts in a " programmatic " manner ( where each new study follows leads uncovered by those done earlier ) . Second , researchers have seldom been willing to abandon a conclusion on the grounds that someone ...
... developed their research efforts in a " programmatic " manner ( where each new study follows leads uncovered by those done earlier ) . Second , researchers have seldom been willing to abandon a conclusion on the grounds that someone ...
Halaman 16
... developed an innovative theory concerning that ultimate act . It was not speculation ; it was backed by impressive quantitative evidence . " Charles Booth used meticulous counting and classification to describe the way of life of ...
... developed an innovative theory concerning that ultimate act . It was not speculation ; it was backed by impressive quantitative evidence . " Charles Booth used meticulous counting and classification to describe the way of life of ...
Halaman 121
... developed to add to feeds so as to increase animal growth . As a result of these remarkable innovations , American ... develop . Eventually , programs had to be devised that paid farmers not to grow crops . New federal programs severely ...
... developed to add to feeds so as to increase animal growth . As a result of these remarkable innovations , American ... develop . Eventually , programs had to be devised that paid farmers not to grow crops . New federal programs severely ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women