Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 97
... serials were among their five favorite programs . Another 24.4 percent listened regularly , even though serials were not among their favorites . A small number listed serials as among ... DAYTIME RADIO SERIALS : USES AND GRATIFICATIONS 97.
... serials were among their five favorite programs . Another 24.4 percent listened regularly , even though serials were not among their favorites . A small number listed serials as among ... DAYTIME RADIO SERIALS : USES AND GRATIFICATIONS 97.
Halaman 98
... this preference would be greater among listeners than among those who did not follow the daytime dramas . To address each of these issues , different types of 98 5 / AUDIENCES FOR DAYTIME RADIO SERIALS : USES AND GRATIFICATIONS.
... this preference would be greater among listeners than among those who did not follow the daytime dramas . To address each of these issues , different types of 98 5 / AUDIENCES FOR DAYTIME RADIO SERIALS : USES AND GRATIFICATIONS.
Halaman 106
... serials during the day , but they also extended their listening into the evening . The serial fans devoted an average of 2.43 hours in the evening listening to the radio . Nonlisteners to ... DAYTIME RADIO SERIALS : USES AND GRATIFICATIONS.
... serials during the day , but they also extended their listening into the evening . The serial fans devoted an average of 2.43 hours in the evening listening to the radio . Nonlisteners to ... DAYTIME RADIO SERIALS : USES AND GRATIFICATIONS.
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women