Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 3
... conduct the project . What that context shows is that research is as much a political process as it is a scientific endeavor . Few of the studies presented were conducted solely because the investigators were struck with intellectual ...
... conduct the project . What that context shows is that research is as much a political process as it is a scientific endeavor . Few of the studies presented were conducted solely because the investigators were struck with intellectual ...
Halaman 4
... conducted . There is little doubt that the study of media influences has always been a very difficult undertaking at best . It was even more difficult as research began than it is now . Looking back with 20/20 hindsight makes it clear ...
... conducted . There is little doubt that the study of media influences has always been a very difficult undertaking at best . It was even more difficult as research began than it is now . Looking back with 20/20 hindsight makes it clear ...
Halaman 54
... conducted by CBS the week after the broadcast in which the interviews were taken throughout the country from 920 persons who had listened to the broadcast and ( 2 ) a nationwide survey of several thousand adults conducted by the ...
... conducted by CBS the week after the broadcast in which the interviews were taken throughout the country from 920 persons who had listened to the broadcast and ( 2 ) a nationwide survey of several thousand adults conducted by the ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women