Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman iv
... Conclusions and Implications Notes and References 65 67 CHAPTER 4 THE PEOPLE'S CHOICE : THE MEDIA IN A POLITICAL CAMPAIGN The Research Procedures 72 69 The Results 76 Conclusions and Implications 90 Notes and References 92 CHAPTER 5 ...
... Conclusions and Implications Notes and References 65 67 CHAPTER 4 THE PEOPLE'S CHOICE : THE MEDIA IN A POLITICAL CAMPAIGN The Research Procedures 72 69 The Results 76 Conclusions and Implications 90 Notes and References 92 CHAPTER 5 ...
Halaman 309
... CONCLUSIONS AND IMPLICATIONS The major conclusion of the Media Task Force was not particularly surprising . They found that TV portrayals of violence were “ one major contributory factor which must be considered in attempts to explain ...
... CONCLUSIONS AND IMPLICATIONS The major conclusion of the Media Task Force was not particularly surprising . They found that TV portrayals of violence were “ one major contributory factor which must be considered in attempts to explain ...
Halaman 410
... conclusions and implications , 65-67 findings , 55-64 goals of , 53 methods used to study , 53-55 Parker , Edwin , 241-263 Pastore , John O. , 315 , 316-317 , 338 , 339 Payne Fund studies background of , 21-24 conclusions and ...
... conclusions and implications , 65-67 findings , 55-64 goals of , 53 methods used to study , 53-55 Parker , Edwin , 241-263 Pastore , John O. , 315 , 316-317 , 338 , 339 Payne Fund studies background of , 21-24 conclusions and ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women