Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 184
... concerning him . In the negative version , he was again presented as coming from the studio audience , but it was also divulged that he had been delinquent in his youth and that he was presently free on bail after an arrest for peddling ...
... concerning him . In the negative version , he was again presented as coming from the studio audience , but it was also divulged that he had been delinquent in his youth and that he was presently free on bail after an arrest for peddling ...
Halaman 268
... concerning the candidates and issues presented by television , newspapers , and newsmagazines concerning the candidates and issues over a 24- day period in the fall of 1968. This ended early in October , shortly before the election . It ...
... concerning the candidates and issues presented by television , newspapers , and newsmagazines concerning the candidates and issues over a 24- day period in the fall of 1968. This ended early in October , shortly before the election . It ...
Halaman 288
... concerning the stimulation of aggressive behavior among the young , and perhaps to lay the blame for violence in society at the door of the networks , social scientists almost trampled over each other in a rush to participate . As ...
... concerning the stimulation of aggressive behavior among the young , and perhaps to lay the blame for violence in society at the door of the networks , social scientists almost trampled over each other in a rush to participate . As ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women