Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 240
... comic books , playmates , and babysitters by a wide margin . However , the public knew very little about the effects of this new medium ; the legacy of fear persisted among many 240 11 / TELEVISION IN THE LIVES OF OUR CHILDREN : THE ...
... comic books , playmates , and babysitters by a wide margin . However , the public knew very little about the effects of this new medium ; the legacy of fear persisted among many 240 11 / TELEVISION IN THE LIVES OF OUR CHILDREN : THE ...
Halaman 254
... comic books ) . The Importance of Social Norms . To understand why these patterns of reality seeking and fantasy seeking emerged , the researchers divided children into four groups according to the amount of their use of television , books ...
... comic books ) . The Importance of Social Norms . To understand why these patterns of reality seeking and fantasy seeking emerged , the researchers divided children into four groups according to the amount of their use of television , books ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women