Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman iv
... CHAPTER 4 THE PEOPLE'S CHOICE : THE MEDIA IN A POLITICAL CAMPAIGN The Research Procedures 72 69 The Results 76 Conclusions and Implications 90 Notes and References 92 CHAPTER 5 AUDIENCES FOR DAYTIME RADIO SERIALS : USES AND ...
... CHAPTER 4 THE PEOPLE'S CHOICE : THE MEDIA IN A POLITICAL CAMPAIGN The Research Procedures 72 69 The Results 76 Conclusions and Implications 90 Notes and References 92 CHAPTER 5 AUDIENCES FOR DAYTIME RADIO SERIALS : USES AND ...
Halaman xiii
... ( chapter 2 ) , Cantril's investigation of public response to the War of the Worlds broadcast ( chapter 3 ) , and the classic People's Choice research on the role of the media in the 1940 presidential election ( chapter 4 ) . Chapter 5 is ...
... ( chapter 2 ) , Cantril's investigation of public response to the War of the Worlds broadcast ( chapter 3 ) , and the classic People's Choice research on the role of the media in the 1940 presidential election ( chapter 4 ) . Chapter 5 is ...
Halaman xiv
... Chapter 10 , on Project Revere , has been revised . In particular , it places that research effort into a context of ... ( chapter 12 ) has become widely researched since it was introduced in the study discussed . The report of the ...
... Chapter 10 , on Project Revere , has been revised . In particular , it places that research effort into a context of ... ( chapter 12 ) has become widely researched since it was introduced in the study discussed . The report of the ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
Hak Cipta | |
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Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women