Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 87
... campaign story in a news- paper ; and 26 percent had read a campaign - related article in a magazine . Earlier in the campaign , such material had been ignored by one - half to three - fourths of the population interviewed . But even in ...
... campaign story in a news- paper ; and 26 percent had read a campaign - related article in a magazine . Earlier in the campaign , such material had been ignored by one - half to three - fourths of the population interviewed . But even in ...
Halaman 268
... campaign . More specifically , the research compared what a sample of voters ( in Chapel Hill , North Carolina ) said were the key issues of the presidential campaign with the actual content of the news media to which they were exposed ...
... campaign . More specifically , the research compared what a sample of voters ( in Chapel Hill , North Carolina ) said were the key issues of the presidential campaign with the actual content of the news media to which they were exposed ...
Halaman 279
... campaign period . As in every election , the economy was important to the voters . A third topic of high news value ... campaign . There were other topics that were in the news , such as the personalities of the candidates , the events ...
... campaign period . As in every election , the economy was important to the voters . A third topic of high news value ... campaign . There were other topics that were in the news , such as the personalities of the candidates , the events ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women