Milestones in Mass Communication Research: Media EffectsLongman Publishers USA, 1995 - 415 halaman Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects. |
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Halaman 55
... broadcast was in the least credible . Nevertheless , the authors freely admitted the shortcomings of their data - gathering procedures and qualified many of their findings . On the other hand , we must remember that no one anticipated ...
... broadcast was in the least credible . Nevertheless , the authors freely admitted the shortcomings of their data - gathering procedures and qualified many of their findings . On the other hand , we must remember that no one anticipated ...
Halaman 57
... broadcast . The use of actual towns , city streets and highways , and so on in the broadcast were crucial cues for many people . For example , mention of places well known to them was particularly frightening to listeners in New Jersey ...
... broadcast . The use of actual towns , city streets and highways , and so on in the broadcast were crucial cues for many people . For example , mention of places well known to them was particularly frightening to listeners in New Jersey ...
Halaman 66
... broadcast during the week preceding it , by both radio and the press . It was said to be “ all in fun . ” Announcements were repeated twice during the broadcast , warning that it was only a play . Again , as in the United States , many ...
... broadcast during the week preceding it , by both radio and the press . It was said to be “ all in fun . ” Announcements were repeated twice during the broadcast , warning that it was only a play . Again , as in the United States , many ...
Isi
RESEARCH AS A BASIS FOR UNDERSTANDING | 1 |
The Magic Bullet Theory as a Point of Departure | 12 |
Notes and References | 18 |
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Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
actually adoption adults agenda aggressive behavior American attitudes audience Battle of Britain broadcast campaign chapter concerning conclusions conducted daytime serials developed educational effects of mass Erie County example experiment experimental factors film findings Herzog Hovland hybrid seed hybrid seed corn hypothesis Ibid important individual innovation interest interpersonal interviews investigation issues Jack Lyle L. L. Thurstone Lazarsfeld leaflets learning listeners magic bullet theory major mass communication research mass media mass society medium Mercury Theatre milestone motion pictures newspapers nonlisteners observational learning opinion change opinion leaders opinion leadership Overall patterns percent personal influence play political population portrayals presented problems programs propaganda public affairs question questionnaire radio relationship respondents role Rural Sociology sample Schramm selected showed significant sleeper effect soap operas sources stimulus intensity subjects televised violence theory topics two-step flow viewers viewing vote voters watching women